Trade Show Magic

“5 Secrets to Making Your Next Trade Show an Unforgettable, Take No Prisoners, Make Tons of Money, Profitable Event”

Dear Trade Show Organizer,

Your company is exhibiting at an upcoming industry trade show. You must be there and be visible because all of your competitors are going to be there.

It’s going to be expensive and a lot of work. But after you read my letter you will learn….

How to make Your Trade show an important Marketing Investment (not an added expense), which will add Thousands of dollars to you bottom line.

Most companies don’t realise the enormous profit potential of a well run and organised trade show can produced if you know what you are doing.

# Exposure to hundreds, maybe even thousands of customers.

# Demonstrate to your customers, and your competitors customers, the superiority of your products or services.

# Get hundreds of pre- qualified leads that will keep your sales people busy for months.

# Sell your product or service right at the trade show to make an immediate profit

# Discover exactly what your competitors are doing

To reap all of these benefits and uncover the hidden potential of your trade show, you need a plan. Here it is a simple, yet powerful and proven, five step system for trade show success:

Secret # 1: A Trade Show Plan of Action

You wouldn’t operate your business without a business plan or goals. You need to create a specific set of goals and a plan for how you are going to achieve them. First decide what exactly what you want to achieve from your attendance at the trade show.

Do you want to gather leads? Then decide an exact amount. If your goal is to make actual sales, determine who is going to make the sales and designate a special area in the booth for writing them up. Want to reinforce your relationships with current customers? Be sure your salespeople either write or call them before the trade show.

To be successful you need specific, well defined, measurable goals.

Secret # 2: Marketing Before The Trade Show

Sure, most companies market during the trade show BUT a key to the vault is to do marketing and publicity before the trade show.

The organizers of the trade show will do some pre- show marketing in the way of trade magazines and direct mail but this nothing more than general advertising to bring people to the show. You need a specific marketing strategy to generate interest in your business and your booth.    

The Trade Show Bureau of America estimates that 45% of attendees come to an exhibition because they were personally invited or saw an advert in a trade journal. Be sure that your potential customers know that you will be exhibiting at the show and that they should come and see you!

In fact the best way to make sure that your prospects come by your booth is to make them an irresistible free offer and advertise that free offer. Give away something that has:

1. A high perceived value but doesn’t cost much. A DVD or CD ROM are good examples.
2.  Gives your prospect valuable information that they can really benefit from and promotes your product or service.

 Secret # 3 Trade Show Sales Training

Many companies think all they have to do is put their hot salespeople in the booth and the sales will take care of themselves.

The truth is, Trade Show selling and field selling are very different

For one, time with the prospect is extremely limited. Be sure your entire presentation last no longer than 13 minutes. Also prepare them for the massive amount of rejections they will encounter. Finally tell them to expect a lot of noise and people coming in and out of the booth during their presentations.

It’s a good idea to have a separate “office area” where they can make their presentations in a semi quiet environment.

Secret # 4 Marketing After the Show

Your company has spent a lot of time, money and energy on creating an exciting exhibit and, if you have done it correctly, you should have hundreds of hot leads. Don’t blow it by not following up.

Prepare thank you letters and information packs before the show even begins and mail them out immediately. Do not wait! Have your sales people follow up a week or two after the packages have been sent out. This is critical to the success of your show.

Follow up! Follow up! Follow up!

Secret # 5 Make your Exhibit Incredibly Unique

 Walk through almost ant trade show and you will notice that every exhibit looks the same. Usually there are a couple of bored salespeople standing around drinking coffee amongst their drab dull displays. To be successful you must make sure that your exhibit stands out from the rest.

How to make your exhibit the Most Popular, Talked About and Money Making One at the Entire Show.

My name is Andy Kean. I am a Professional Magician and Mind Reader who specialises in helping companies make their trade shows successful.

Maybe you have seen a magician work a trade show booth before. If he was good, you should have seen the excitement and crowds that were generated.
At the risk of sounding arrogant I am better than “good”. I am one of the best at this type of work because I’m …….

Much more than just a Magician…..A business & Trade Show Specialist.

My experience includes sales, sales training marketing and product promotions. I combine my expertise in these areas to create trade show presentations that are guaranteed to increase foot traffic at your booth and generate 100% more qualified leads, help you sell more, and impress prospects and clients.

Customised Presentations

I don’t use “off the shelf” presentations or just stand there and do meaningless tricks. I develop presentations unique to your business and weave your magic to subliminally impact important features and benefits
Into the minds of your prospects and customers.

You will be shocked at how many qualified leads your salespeople talk to every single day of your trade show.

Unlike many other trade show performers who only do two to four shows an hour, I work constantly, doing short 5 to 7 minute demonstrations. This draws a lot more people over to the booth can be quickly turned over to your salespeople. Yes, it’s more work doing it this way but the bottom line is results. After you see me at the booth you’ll agree with my other clients who say I am, “the hardest working man in the trade show business!”

What do you need to do next?

Pick up the phone right now and call me on 021 -162-8863 to discuss your trade show in greater detail. If we decide to work together, I will create different proposals based on your goals. You are under no obligation. This first phone consultation is strictly exploratory.

Thank you for time

Andy Kean

P.S Please don’t wait to call. More than likely I’ll be working with a company at your next trade show, helping them make it the best ever.
The only question is, will it be your company?
Call 021 -162-8863 while it’s still fresh in your mind.